Acquisition of 100% share in the company VIKTOR trade, s.r.o. investment group JOYRACE a.s. and food manufacturer WHALLEY a.s.

Investment group JOYRACE and food manufacturer WHALLEY have taken over a 100% stake in VIKTOR trade, s.r.o., a manufacturer of specialized varnishes for the packaging industry.

VGD Corporate Finance was the exclusive transaction advisor of a long-standing client, the investment group JOYRACE (together with the food manufacturer WHALLEY), both during the acquisition of the company VIKTOR trade, s.r.o., and during the provision of structured acquisition financing up to the amount of CZK 208 million. Financing was provided by Raiffeisenbank a.s.

The transaction for VGD Corporate Finance was managed by Václav Strýhal’s team led by Michal Černý and Jakub Strýhal. 

Adam Daněk and Roman Straka, owners of the JOYRACE investment group, said about the transaction: “Thanks to the cooperation with VGD, we had support in negotiating the terms of the transaction and, at the same time, prepared bank financing. It was definitely not a simple transaction and we would like to thank VGD for the professional and patient overcoming of all the obstacles we encountered along the way of the transaction. We have already completed the 3rd transaction with VGD and we look forward to further cooperation.”


The company VIKTOR trade s.r.o. deals with the development, production and sale of special varnishes, intended mainly for the production of packaging of food and pharmaceutical products. These are mainly heat-sealable varnishes, primers and barrier varnishes. The company has the know-how to produce unique products on a global scale and is the only manufacturer of these products in the Czech Republic. These special varnishes are used primarily in the production of packaging as a hygienically harmless binder (for example, the connection of the aluminum lid of dairy products with a cup) or as a covering layer on food packaging (for example, packaging for butter, cheese, etc.).

The company has been operating on the market for more than 25 years, was founded in 1996 and is based in Nové Město, Moravia

The JOYRACE investment group consists of private investors, Mgr. Roman Straka and JUDr. Adam Daněk, who have many years of experience with acquisitions and subsequent development of manufacturing, commercial or real estate companies. Historically, for example, they bought the company BMH s.r.o. from the founders, and then actively developed this company. The company has become a major player in the field of trenchless pipeline rehabilitation and in 2019, with our assistance, it was sold to the investment fund Central European Industry Partners, a.s. They also implemented the acquisition of the PLAZA shopping center in Liberec.

The transaction was closed at the end of March 2022.